Larry’s Pizzeria
Pawsitively delicious pizza
Client
Larry’s Pizzeria
Industry
Finance
Delivery
2023 – Ongoing
Website
Project Overview
‘Italia authentica’ inspired branding and website for the pizza restaurant with bite!
Say Hi to Larry’s Pizzeria
Larry’s Pizzeria is a popular dining and takeaway spot specialising in delicious, freshly made pizzas, located on the Norfolk Broads. The pizzeria offers a wide variety of pizza options, including classic and gourmet toppings, catering to diverse tastes.
What we did
Tech
The process
All the toppings
We collaborated closely with the Larry’s team to create their brand identity, developing a cohesive visual and tonal identity that seamlessly translated onto their new website design. We didn’t stop there, as during the process we expanded our offerings to create an exciting new storefront design, a-frames and livery.
As always we followed our nifty methodology to ensure the team were kept in the loop throughout the whole project.
01 Branding
Logo design
There’s something about Larry
When designing the Larry’s Pizzeria logo, we received three key requests: featuring the owner’s dog, Larry, capturing their experience mastering the art of pizza making in Italy, and ensuring the design was fun and lively.
Inspired by traditional Italian illustrations, typography, and colour palettes, we created a unique retro-style illustration of a pizza maker chasing Larry. This playful image is paired with custom chunky typography and a carefully selected ‘pizza sauce’ red, resulting in a standout logo that reflects the restaurant’s independent spirit.
Brand Guidelines
Delivered hot!
We expanded on the initial logo design to develop comprehensive brand guidelines for Larry’s Pizzeria. Every element of the branding was carefully considered to ensure consistency across all touchpoints; including stickers, menus, posters and signage. These guidelines empower the owners to confidently apply their brand with cohesion, helping to create a strong and recognizable identity that brings their business to life.
After the brand guidelines were approved, we delivered all marketing assets in an organised file structure. This setup made it easy for their social media marketer to create ongoing posts about promotions, new flavours, and events, ensuring a seamless and efficient content creation process that aligned with their brand identity.
Details
- 3 X Logo Options
- Logo Design
- Logo Structure
- Logomark Design
- Logo Colour Variations
- Responsive Logo Design
- Typographic System
- Colour System – Accessible
- Brand Elements
- Brand Application Examples
02 Graphic Design
Print Design
Setting up shop the right way
The clients were so happy with the brand guidelines they went on to request us to create the storefront designs, A-frames, window graphics, staff clothing and pizza box prints.
We communicated with both our client and the printers to ensure every print was perfect. We also came up with the solution of using stamps to brand the pizza boxes as they didn’t want to have to rely on slow print times and expensive printing costs.
We also set up their menu template within Canva to enable our clients to easily edit their menu to ensure their pricing and ingredients were up to date.
03 Tailored Website
Custom Website
Serving Up Success Online
The new website design for Larry’s Pizzeria serves as a vibrant digital hub that reflects the restaurant’s personality and commitment to quality. With a user-friendly design and visually appealing layout, it invites visitors to explore the menu, learn about the pizzeria’s story, and easily place orders online. Engaging content and clear calls to action enhance the user experience, making the website a go-to destination for both new and loyal customers while strengthening community connections.
Details
- 1 Page Website
- Touch Takeaway Integration
- Custom Imagery & Copywriting
- Content Management System
- Hosting & Maintenance
What they said
“ The team at Mesmerise are FANTASTIC! Great communication, flexibility, help on hand whenever I need and if you want an idea of their creativity just have a look at the branding for Larry’s Pizzeria + Café Bar. The team have done a fantastic job of designing everything from t-shirts to pavement signs, making our menus look amazing, and giving us some amazing social media assets to kick-start our new business.
This is the third project they’ve worked on for us and they just keep getting better – thanks guys!“
Mary
Founder | Larry’s Pizzeria
Conclusion
A Journey to Digital Delight
Our collaboration with Larry’s Pizzeria has been a fantastic experience, resulting in a vibrant brand identity that truly captures their essence. The positive response from their team has strengthened our partnership, and we look forward to working together on future initiatives to further elevate the brand and drive continued success.
Make your vision a reality
Book a discovery call today. FYI, it’s a friendly chat with a member of our team, so we can get caffeinated and get to know each other.
No obligations.
