AQB Group
Engineering with Heart
Client
AQB Group
Industry
Engineering
Delivery
2023
Website
Project Overview
Passionate brand identity, website and marketing for the engineers with a heart.
Say Hi to the AQB Group
AQB Group specialises in comprehensive boiler servicing and HVAC solutions which ensure optimal performance and longevity of their residential and commercial clients’ heating and cooling systems through planned preventative maintenance cover plans.
What we did
Tech
The process
From conception to completion
We collaborated closely with the AQB team to create their brand identity, developing a cohesive visual and tonal identity that seamlessly translated onto their new online store. We didn’t stop there, as during the process we expanded our offerings to create an exciting Ad campaign, sales brochure and company vehicle wraps.
As always we followed our nifty methodology to ensure Alex and the team were kept in the loop throughout the whole project.
01 Branding
Logo design
Kicking off in style
We initiated the branding process for the AQB team by developing three distinct logo design options. After careful consideration, a clear favourite emerged. Building on this preferred design, we refined the logo and created a comprehensive set of brand guidelines.
Brand Guidelines
Structural Building Blocks
The new logo design captures the essence of AQB’s engineering services through the use of strong geometric shapes that evoke the concept of building blocks. This is complemented by bold yet approachable brand guidelines, striking a balance between professionalism and friendliness.
Details
- 3 X Logo Options
- Logo Design
- Logo Structure
- Logomark Design
- Logo Colour Variations
- Responsive Logo Design
- Typographic System
- Colour System – Accessible
- Brand Elements
- Brand Application Examples
Brand Guidelines
Harnessing Consistency
With this solid brand foundation, we are now poised to develop AQB’s e-commerce website, ensuring a seamless and engaging online experience that reflects its new identity.
02 E-commerce Website
WordPress Store
From Concept to Commerce
Our next step was to design a user-friendly e-commerce website that elegantly distinguishes AQB Group’s commercial and domestic services. By incorporating ample white space, we enhanced content readability and maintained a sleek, professional look. We also collaborated closely with AQB to produce all the copywriting and imagery, ensuring the website’s tone perfectly matches the brand’s voice.
Details
- 23+ WordPress E-commerce Site
- 15+ Product Pages
- Zoho Billing Integration
- Subscription Setup Form
- Contact Form – Captcha Security
- Woocommerce Platform
- Custom Imagery & Copywriting
- Content Management System
- Hosting & Maintenance
- Mailchimp Integration
03 Graphic Design
Print Design
Taking It on the Road
Leveraging AQB Group’s new brand elements, colour system, typography, and geometric motifs, we created eye-catching branded car vinyl wraps and brochures. These cohesive designs build a strong brand presence, fostering trust and recognition among AQB’s clientele.
04 SMM
SMM Accelerator
Building Online Momentum
Leveraging AQB Group’s new brand elements, colour system, typography, and geometric motifs, we created eye-catching branded car vinyl wraps and brochures. These cohesive designs build a strong brand presence, fostering trust and recognition among AQB’s clientele.
What they said
“ The team at Mesmerise Media are unbelievable, what they’ve achieved as a business alone is incredible.
What they’ve done for us at AQB is truly amazing, we have the best website in our sector and the branding and marketing has helped our business go from strength to strength.
What a partner to have! These guys are 1000% recommended to any business that’s ready to take their company to the moon
Thank you all very much, and long may the relationship continue.“
Alex
Founder | AQB Group
Conclusion
Success and Ongoing Support
Since launching its new branding, website and social media marketing services, AQB has seen significant business growth, with increased website traffic and a broader customer base. We continue to support AQB by providing reliable website hosting and maintenance, ensuring their site stays secure, up-to-date, and fully functional. This ongoing partnership allows AQB to focus on their engineering services while we handle their digital needs, strengthening their market position and contributing to their success.
Make your vision a reality
Book a discovery call today. FYI, it’s a friendly chat with a member of our team, so we can get caffeinated and get to know each other.
No obligations.
