Belier
A Global Fashion Success Story
Client
Bélier
Industry
Finance
Delivery
2023 – Ongoing
Website
Project Overview
Global expansion through strategic marketing
Say Hi to Bélier
Meet Bèlier, the menswear brand that’s rewriting the rules of fashion. This fast-growing label doesn’t just follow trends-they set them. With collections that hit the sweet spot between sharp design and everyday wearability, it’s no surprise Bèlier is stocked by the big hitters like JD Sports and Foot Asylum. Whether it’s a casual hangout or a high-stakes event, Bèlier’s got your wardrobe covered. They’re not just in the game; they’re leading it.
What we did
Tech
The process
A bold mission
Bèlier came to us with a bold mission: scale up and go global with a variety of social media marketing services. Challenge accepted.
As always we followed our nifty methodology to ensure the team were kept in the loop throughout the whole project.
01 Marketing Consultancy
Consultancy
Taking it global
We kicked things off by integrating their Shopify store with Global E, crafting a checkout experience that feels local no matter where you are. From there, we spun up multiple catalogue feeds tailored to each country and mapped out international ad accounts across the Meta platform.
With the backend sorted, it was time to get creative. We dove into image editing and videography, churning out high-performing assets that make their campaigns pop. It’s all about turning clicks into conversions, and we’ve got it down to a fine art.
02 Social Media Marketing
SMM Setup
Building the foundations for global social commerce
For Bèlier’s international expansion, we set up localised Meta Ad accounts tailored for each global market and integrated country-specific product feeds to enhance the shopping experience. We implemented cross-border e-commerce solutions, ensuring seamless payment processing with localised pricing for each region. This setup involved leveraging local acquiring solutions to improve payment approval rates, reducing the likelihood of declines or chargebacks.
Additionally, we incorporated advanced AI software for ad optimisation and server-to-server tracking, enabling real-time performance monitoring and more accurate conversion tracking across multiple regions, ensuring Belier’s global advertising efforts were set up to be both efficient and scalable.
SMM Accelerator
Scaling social media marketing to global success
With the SMM Accelerator, we optimised Bèlier’s ad campaigns by employing advanced audience segmentation, A/B testing, and AI-powered insights to refine and scale their social media presence. We developed high-quality visual assets and localised ad sets to resonate with diverse international markets, ensuring that each campaign was tailored to regional preferences and trends.
By focusing on driving conversions, we continually monitored and optimised performance, adjusting strategies in real time to maintain consistent results. This approach ensured that Belier’s SMM efforts remained effective and scalable, supporting their expansion into new markets and sustaining global growth.
What they said
“ Mesmerise are a key partner of ours and their attention to detail is second to none. They have been a key partner in our growth and I would be happy to recommend, as I have done to anyone looking to dip their toes into e-commerce and marketing. “
Steve
Founder | Full Circle Agencies
Conclusion
Smashing targets
Since teaming up with Bèlier, we’ve helped them smash their social media revenue targets, scaling it by over 10 times in just 18 months. With a ROAS of 3 and climbing, we’re not just meeting the industry average—we’re crushing it. By blending strategy with creativity, we’ve helped Bèlier not only grow but thrive, turning them into a global menswear powerhouse. This isn’t just a partnership; it’s proof that when you get the right mix of expertise and ambition, the results speak for themselves.
Stats
10X 
Social Media Revenue
Social Media Marketing
3
ROAS
Pay Per Click
Make your vision a reality
Book a discovery call today. FYI, it’s a friendly chat with a member of our team, so we can get caffeinated and get to know each other.
No obligations.
