Driving Smart
Driving A Smart Digital Strategy
Client
Driving Smart
Industry
Driver Training
Delivery
2023 – Ongoing
Website
Project Overview
Crafting an intuitive branding and website for a driving school with a difference
Say Hi to Driving Smart
Driving Smart specialises in providing tailored intensive driving courses designed to help learners quickly gain confidence and skill behind the wheel. With a team of friendly, ADI-qualified driving instructors, the company focuses on delivering personalised training that suits each student’s unique learning pace.
What we did
Tech
The process
Turning Insights into Impact
We began by closely collaborating with the Driving Smart team, using a user-friendly questionnaire to identify their unique selling points and target demographic. This initial meeting helped us gain valuable insights into the brand’s identity. With this information, we developed comprehensive brand identity guidelines that informed the design of a user-focused website. The result was a digital platform that not only provided a seamless user experience but also showcased consistent, cohesive branding aligned with Driving Smart’s values and goals.
As always we followed our nifty methodology to ensure the team were kept in the loop throughout the whole project.
01 Branding
Logo design
A Sign of Smart Design
We kicked off the brand design for Driving Smart by creating a logo design inspired by the iconic L plates used by learner drivers. The design incorporated elements from UK road signage, featuring a colour palette of blue and red. These colours were carefully integrated into both the logomark and the wordmark, creating a cohesive and recognisable visual brand identity that connects with the driving experience in the UK.
Brand Guidelines
Navigating the Brand Highway
Our brand guidelines for Driving Smart provided a comprehensive roadmap for maintaining a consistent and recognisable brand identity. These guidelines included three logo design options, a detailed logo structure, colour variations, and responsive design considerations. We also defined a typographic system, accessible colour palette, key brand elements, and practical application examples. Establishing these standards was crucial for creating a cohesive website that not only aligned visually with the brand but also enhanced brand recognition across different platforms, ensuring a seamless experience for users at every touchpoint.
Details
- 3 X Logo Options
- Logo Design
- Logo Structure
- Logomark Design
- Logo Colour Variations
- Responsive Logo Design
- Typographic System
- Colour System – Accessible
- Brand Elements
- Brand Application Examples
02 Tailored Website
Custom Website
Shifting Gears for a User-Friendly Experience
We built the Driving Smart website with a focus on showcasing the company’s unique selling points, using engaging graphical and text elements to foster trust, such as testimonials, qualifications, and industry links. Custom iconography and brand-specific car imagery made complex services easy to understand while breaking content into manageable chunks kept it accessible. To streamline the booking process, we integrated Total Drive forms, allowing clients to schedule lessons effortlessly and enabling Driving Smart to efficiently manage their calendars. The result was a website design that truly drove home the brand’s strengths.
Details
- 5 Page Custom Website
- Custom Imagery & Copywriting
- Contact Form
- Content Management System
- Hosting & Maintenance
03 Copywriting
Website Copywriting
Words That Drive Engagement
Our copywriting and content writing brought Driving Smart’s message to life with clear and motivational phrases like ‘Start your road to success today!’ and ‘The smart way to pass your test.’ Effective copywriting is essential for a website as it enhances user engagement and drives SEO performance, helping the site rank better in search results. Each piece was crafted to resonate with learners, emphasising safety and success, while inspiring confidence and action. The result was persuasive, brand-aligned content that informed and engaged visitors effectively.
Conclusion
A Journey to Brand Success
In conclusion, our collaboration with Driving Smart resulted in a cohesive brand identity and an engaging, user-friendly website that reflects their commitment to quality driving education. By focusing on unique selling points, crafting persuasive copy, and implementing thoughtful design, we not only enhanced user experience but also boosted their online presence. This project exemplifies how strategic branding and effective web design can drive success, helping Driving Smart connect with learners and stand out in a competitive market.
Make your vision a reality
Book a discovery call today. FYI, it’s a friendly chat with a member of our team, so we can get caffeinated and get to know each other.
No obligations.
