About:Blank
Simplicity that speaks volumes
Client
About:Blank
Industry
Fashion
Delivery
2023
Website
Project Overview
Delivering SEO Mastery and Global Ad Strategies for a leading fashion label.
Say Hi to about:blank
about:blank is not just another design studio; it’s a brand that embodies the essence of contemporary minimalism with a cult following. Known for their clean, striking designs and a commitment to quality, about:blank has become a must-have label for those who appreciate understated luxury. Their limited-edition drops consistently sell out, making waves in the fashion world and catching the eye of premium retailers like END. With a focus on simplicity that speaks volumes, about:blank has positioned itself as a leader in the minimalist design movement.
What we did
Tech
The process
From Browser Confusion to Brand Leader
When about:blank approached us, they were facing a unique challenge – gaining brand authority on Google amidst stiff competition from unrelated entities like the popular browser term and a well-known Berlin nightclub. Other agencies had tried and failed, but we delivered results in just three months, securing them the top spot on Google for their name. Our success didn’t stop there. Impressed by the impact of our SEO work, about:blank tasked us with building and launching Google Ads campaigns targeting the UK, US, and European markets. These campaigns have not only driven traffic but also established about:blank as a serious player in these territories. Additionally, we provided tailored consultancy, empowering their team with the knowledge and tools needed to manage their marketing processes in-house moving forward.
As always we followed our nifty methodology to ensure the team were kept in the loop throughout the whole project.
01 Search Engine Optimisation
Onsite + Offsite SEO
Comprehensive SEO strategy for about:blank
For about:blank, we carried out a thorough search engine optimisation strategy that addressed both on-site and off-site optimisation. On the on-site side, we improved all Title Tags and Meta Descriptions by using relevant keywords to increase visibility in search results. We also refreshed existing content, added new material where needed, and fine-tuned keyword placement for better results. To enhance accessibility and SEO rankings, we updated all images with ALT Tags, and optimised them further using lossless compression to improve site speed and user experience.
For off-site SEO, we focused on building a strong backlink profile by securing high-quality links from reputable sources. Within the first six months, our work helped move 19 new keywords into the top 10 search results, significantly boosting the site’s authority and search rankings for those keywords. Our work is continuously tracked, and monthly reports are provided to ensure ongoing progress and long-term success for About Blank.
02 Pay Per Click
PPC Setup
Driving brand awareness and remarketing success
We implemented a highly targeted PPC strategy, starting with the successful launch of a Google Ads brand campaign. This campaign was designed to boost brand awareness and ensure that about:blank appeared prominently in search results for key brand-related queries. By focusing on relevant keywords and optimising ad copy, we were able to drive qualified traffic to the website, ensuring that potential customers engaged with the brand at the right stage of their journey.
Following the success of the brand campaign, we introduced a remarketing campaign to target visitors who had previously engaged with the site but had not yet converted. Through tailored ad creatives and precise audience segmentation, the remarketing efforts helped recapture the attention of these users, guiding them back to the website and increasing conversions. This multi-phase PPC management strategy provided about:blank with a balanced approach, combining brand visibility with effective follow-up for improved ROI.
PPC Accelerator
Leveraging AI for optimisation and continuous performance improvement
We delivered a data-driven PPC management strategy to about:blank that utilised advanced AI software to continuously optimise the performance of our ad campaigns. Through machine learning algorithms, we were able to automatically adjust bids, identify high-performing keywords, and fine-tune audience targeting in real-time. This led to a significant increase in efficiency, ensuring that ad spend was allocated where it delivered the highest return on investment.
In addition to AI-driven optimisation, our team maintained regular performance reviews and updates to the campaigns, ensuring they remained aligned with the evolving goals of about:blank. We continuously monitored ad creatives, adjusting messaging and visuals based on performance data to maximise engagement. Our remarketing efforts also benefited from AI, with dynamic ad placements designed to re-engage users at key moments, resulting in a significant increase in conversions. This proactive approach ensured that about:blank’s PPC campaigns delivered consistent, scalable results over time.
03 Marketing Consultancy
Consultancy
Strategic consultancy for long-term digital growth with about:blank
At Mesmerise Media, we partnered with about:blank as their personal marketing consultant with a focus on long-term, sustainable growth. Our collaboration began with an in-depth analysis of their business objectives, target audience, and competitive landscape. By understanding these core elements, we were able to identify key opportunities to enhance their digital strategy and build a bespoke roadmap for success.
Our consultancy work with about:blank covered areas such as digital marketing services, SEO audits, and performance optimisation. Every recommendation we provided was customised to meet the unique needs of the brand, ensuring that every initiative was both strategic and impactful. Whether optimising their organic search presence or refining ad spend, we guided about:blank through each phase of development, delivering measurable improvements that aligned with their business goals. Together, we built a strategy designed not only for immediate success but also for long-term growth and market leadership.
Conclusion
Past Triumphs, Future Potential
Our work with about:blank helped them achieve significant milestones, from conquering Google’s search results to successfully launching international PPC campaigns across two continents. The expertise and support we provided didn’t just boost their visibility; it also equipped them with the skills to sustain and grow their brand independently. This comprehensive approach contributed to about:blank’s expansion and appeal, helping them attract prestigious stockists like END. Clothing. Our collaboration is a testament to the power of strategic digital marketing in building brand authority and driving business growth.
Stats
1st 
Average Keyword Ranking Position
100%
Increase in Paid Ads Revenue
Make your vision a reality
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