Beverly Hills Polo Club
Campaigns That Click
Client
Beverly Hills Polo Club
Industry
Fashion
Delivery
2023 – Ongoing
Website
Project Overview
Dynamic Social Media Marketing, Google Ads, and Email Campaigns for an eminent fashion brand.
Say Hi to Beverly Hills Polo Club
Beverly Hills Polo Club is a global fashion brand founded in 1982, known for its upscale, sporty style inspired by polo and the Beverly Hills lifestyle. Offering a range of clothing, footwear, and accessories for all ages, the brand combines classic American elegance with modern trends, reflecting luxury and sophistication through its iconic polo player logo.
What we did
Tech
The process
Impact and engagement
We partnered with Beverly Hills Polo Club as they planned to launch for the first time within Europe. Our task was to elevate their digital presence, designing and deploying a comprehensive social media marketing strategy. Our collaboration extended to crafting targeted Google Ads and executing impactful email marketing campaigns. Through our efforts, we ensured a cohesive and engaging brand experience across all digital platforms, driving customer engagement and brand loyalty.
As always we followed our nifty methodology to ensure the team were kept in the loop throughout the whole project.m
01 Pay Per Click
PPC Setup
Building brand recognition for Beverly Hills Polo Club in the UK
To introduce Beverly Hills Polo Club to a new UK audience, we developed a comprehensive Google PPC campaign focused on building brand recognition. Our strategy was designed to increase visibility and awareness by targeting relevant search terms and keywords that resonate with UK consumers interested in premium fashion. We carefully crafted ad copy and visuals that aligned with the brand’s identity while also appealing to the local market, ensuring that Beverly Hills Polo Club made a strong first impression.
The campaign was structured to maximise reach and engagement, with strategic bidding, targeted placements, and the use of display ads across the Google network. Through audience research and refined targeting parameters, we ensured the ads reached users most likely to be interested in the brand. This setup laid the foundation for building lasting brand recognition and capturing market share in the highly competitive UK fashion industry.
PPC Accelerator
Driving engagement and awareness in the UK market
After launching Beverly Hills Polo Club’s Google PPC campaign, we implemented a high-impact brand awareness strategy for the UK market. By strategically placing ads on Google’s search and display networks, we maximized visibility and reached the target audience. Continuous monitoring enabled real-time adjustments, improving engagement and brand recognition. A remarketing campaign successfully re-engaged users who hadn’t yet converted.
This approach kept the brand top-of-mind, driving return visits and boosting conversions. A/B testing of ad copy, visuals, and placements optimised performance, resulting in higher click-through rates and improved brand recall. Regular reports helped fine-tune the campaign for ongoing success in the competitive UK fashion market.
02 Social Media Marketing
SMM Setup
Research, strategy, and centralised campaign management
For Beverly Hills Polo Club’s expansion into the UK market, we developed a comprehensive Meta PPC management strategy to effectively introduce the brand to a new audience. As part of this process, we centralised all of their global ad accounts under one main account, allowing for streamlined management and better coordination of their international campaigns. This centralisation enabled more efficient budget allocation, consistent messaging, and unified reporting across all regions, including the UK.
We also conducted in-depth market research to tailor ad copy and visuals to UK consumer preferences while remaining true to the brand’s identity. Campaigns were set up across major social media platforms with carefully defined targeting parameters, budgets, and bidding strategies. By integrating tracking pixels, we gathered valuable insights into audience behaviour, allowing us to monitor and adjust the campaign in real-time to ensure optimal performance as the brand entered the UK market.
03 Graphic Design
Social Media Design
Striking Designs, Lasting Impact
We employed informed design principles to develop high-impact social media ads, utilising a grid system that enabled us to create seamless, engaging carousels. Additionally, we crafted striking 9-grid Instagram images that left a lasting impression on their social media presence.
04 Email Marketing
Campaigns & Remarketing
Keeping them coming back for more
In addition to boosting sales through themed campaigns centred around product categories, seasonal promotions, sales, and key marketing calendar events, we implemented automated emails to re-engage customers. This included welcome emails with promotional offers, newsletter templates and abandoned cart reminders, encouraging customers to complete their purchases by reminding them of the items left in their basket.
Conclusion
Unlocking Success
In conclusion, our work with Beverly Hills Polo Club demonstrates the impact of a strategic digital marketing approach in boosting brand visibility and engagement. Through targeted PPC campaigns, optimised ad placements, and effective remarketing, we increased conversions and strengthened the brand’s presence in the UK fashion market. This collaboration showcases our ability to deliver tailored solutions that drive success for global brands.
Make your vision a reality
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