New Image Europe
A Complete Digital Makeover
Client
New Image Europe
Industry
Beauty
Delivery
2023 – Ongoing
Website
Project Overview
Crafting a Cohesive Identity: Branding and Web Design for cosmetic trailblazers
Say Hi to New Image Europe
New Image Europe is a UK-based company offering cosmetic surgery abroad, with dedicated pre-and post-operative care in the UK. Specialising in a variety of procedures including liposuction, breast augmentation, rhinoplasty, and body lifts, they guide clients through their transformation journey, ensuring support and professionalism every step of the way. The company’s core values centre on reliability, precision, and client-centred care.
What we did
Tech
The process
From Concept to Completion
We adopted a collaborative approach, working closely with New Image Europe to ensure the brand identity truly resonated with its mission and audience. The process began with initial consultations to understand their vision, followed by the creation of three distinct logo design concepts. Once the preferred logo was selected, we developed comprehensive brand guidelines that informed every aspect of the project. Website prototypes were presented to gather feedback and refinements, ensuring the final design was a perfect fit. Regular communication and feedback loops allowed us to address challenges promptly and stay aligned with the client’s evolving needs.
As always we followed our nifty methodology to ensure the team were kept in the loop throughout the whole project.
01 Branding
Logo design
A Visual Identity Emerges
The logo design aimed to balance the delicate nature of cosmetic surgery with a professional and inviting feel. We incorporated a subtle pre-op mark-making line between the letters ‘N’ and ‘I,’ symbolizing the precision and care that defines the cosmetic surgery process. The initial three logo concepts offered varied approaches, but the final choice was refined to emphasize approachability without being overly clinical. This design established a unique visual identity that could be carried through other brand elements seamlessly.
Brand Guidelines
Establishing the Rules of the Game
To maintain consistency across all brand touchpoints, we developed detailed brand guidelines. These included a balanced grid system for logo use, colour palette specifications (featuring a split complementary scheme of pink, purple, off-black, and Vaser Blue), typography rules, responsive logo variations, and custom iconography. The guidelines extended beyond digital design to cover tone of voice, social media styling, business cards, stationery, and even vehicle vinyl. This ensured a unified and recognizable brand presence across both print and digital platforms.
Details
- 3 X Logo Options
- Logo Design
- Logo Structure
- Logomark Design
- Logo Colour Variations
- Responsive Logo Design
- Typographic System
- Colour System – Accessible
- Brand Elements
- Brand Application Examples
02 Tailored Website
Custom Website
A Digital Experience Customized
The website design was crafted to reflect New Image Europe’s brand identity, combining aesthetics with functionality. Following the brand guidelines, we applied the colour palette and typography to create a welcoming and user-friendly interface. The site was designed to guide users through various cosmetic procedures while making it easy to contact surgeons and arrange initial consultations. A key feature was an online booking form for consultations, allowing users to engage with the brand conveniently. The design ensured the website felt like an extension of the overall brand identity, reinforcing a sense of trust and professionalism.
Details
- 23-Page Custom Website
- Book Consultation Form
- Contact Form
- Custom Imagery & Copywriting
- Content Management System
- Hosting & Maintenance
03 Graphic Design
Print Design
Marketing Materials That Speak
The marketing leaflets were designed to sit in patient waiting rooms, such as dentists, to reach potential clients in relevant settings. We ensured that each leaflet embodied the brand’s visual style by using custom-coloured backgrounds and carefully selected imagery for each procedure, creating a cohesive look across all materials. The leaflets provided essential information on the range of services offered and pricing, designed to grab attention while reinforcing New Image Europe’s professional and friendly image.
What they said
“ Absolutely outstanding! If you’re on the fence or hesitant about taking the plunge—whether it’s a new website, a brand revamp, or marketing services—trust me, you won’t regret it. Like many, I was initially reluctant to invest significantly in new websites, but the value and insight that Sam and his team bring are unparalleled.
In the past, I’ve worked with companies that focused more on how much they could charge
rather than the quality of service they could deliver, often leaving a sour taste. However, Sam and his team are different. They take the time to truly understand your business and what you aim to achieve. The value Mesmerise has added to our company is simply unmatched.
We initially took on a new website and brand revamp for our business. Mesmerise worked with our budget and if we’re being honest probably overdeliver. Mesmerise’s design team are able to execute and bring ideas to life. A special shout-out to Matt. The man is a genius. If you can think of it, he can design it.
You can tell a lot about a business by the people you deal with. I can truly say Sam and his team are a pleasure to deal with. No task is too small, always available to help and passionate about what they are able to deliver. Sam’s background and contacts also open up new opportunities and valuable connections.
If you want results, Mesmerise will deliver.“
Chris
Founder | New Image Europe
Conclusion
A Transformative Branding Journey
Through a strategic blend of creativity and collaboration, Mesmerise successfully crafted a complete brand identity for New Image Europe that resonates with its target audience and reinforces its position as a trusted provider of cosmetic surgery. From the initial logo concepts to the development of brand guidelines, a tailored website design, and marketing materials, each step was carefully designed to embody the company’s values of professionalism, precision, and client care. The result is a cohesive and impactful brand that not only stands out but also provides a seamless and reassuring experience for clients at every touchpoint.
Make your vision a reality
Book a discovery call today. FYI, it’s a friendly chat with a member of our team, so we can get caffeinated and get to know each other.
No obligations.
