Handi Hygiene
Spotless branding, seamless site
Client
Handi Hygiene
Industry
Healthcare
Delivery
2023 – Ongoing
Website
Project Overview
Clean branding, e-commerce website and print design for the hygiene specialists.
Say Hi to Handi Hygiene
Handi Hygiene is a trusted provider of high-quality hygiene products, committed to ensuring safety and cleanliness across various industries. Specialising in essential items such as gloves, masks, sanitisers, and cleaning products, Handi Hygiene serves businesses and organizations with reliable, effective solutions tailored to their specific needs. With a focus on quality and customer satisfaction, Handi Hygiene strives to make hygiene accessible and efficient, helping clients maintain a healthy and safe environment.
What we did
Tech
The process
A clean slate
We worked closely with the Handi Hygiene team to craft their first brand identity, developing a unified visual and tonal presence that flowed effortlessly into their new online store. Our collaboration extended beyond this, our skilled content writing team also created engaging copy for the site, eye-catching company vehicle wraps and email marketing campaigns to further elevate their brand and drive sales.
As always we followed our nifty methodology to ensure Martin and the team were kept in the loop throughout the whole project.
01 Branding
Logo design
Fits like a glove
We initiated the branding process for Handi Hygiene by developing three distinct logo design options. After careful consideration, a clear favourite emerged as the best fit. Building on this preferred design, we refined the logo and created a comprehensive set of brand guidelines.
Brand Guidelines
Spotless brand guidelines
The brand guidelines for Handi Hygiene are meticulously crafted to ensure consistency and clarity across all touchpoints. These guidelines outline the proper use of the logo, colour palette, typography, and imagery, reflecting the brand’s commitment to cleanliness and professionalism. By adhering to these standards, every piece of communication – from packaging to digital media – embodies the integrity and trustworthiness that Handi Hygiene stands for, ensuring a cohesive and recognisable brand identity.
Details
- 3 X Logo Options
- Logo Design
- Logo Structure
- Logomark Design
- Logo Colour Variations
- Responsive Logo Design
- Typographic System
- Colour System – Accessible
- Brand Elements
- Brand Application Examples
02 E-commerce Website
WordPress Store
Crafting a website as clean and efficient as Handi Hygiene’s products
At Mesmerise, we are proud to have developed the Handi Hygiene website with a focus on functionality and aesthetics. Our design approach ensures that the site is both user-friendly and visually compelling, perfectly aligning with Handi Hygiene’s commitment to quality. We crafted an intuitive layout that makes it easy for visitors to navigate and discover their extensive range of hygiene products, including gloves, masks, sanitisers, and cleaning supplies. The integrated e-commerce functionality enhances the shopping experience, allowing for seamless transactions and quick access to essential items. Additionally, the e-commerce website’s responsive design guarantees a smooth browsing experience across all devices, reflecting our dedication to delivering a top-notch digital presence for Handi Hygiene.
Details
- 9 Page WordPress E-commerce Site
- 26+ Product Pages
- Contact Form – Captcha Security
- WooCommerce Platform
- Custom Imagery & Copywriting
- Content Management System
- Hosting & Maintenance
- Mailchimp Integration
03 Copywriting
Website Copywriting
Clean and Clear
Our digital agency ensured that the website copy for Handi Hygiene was as spotless as their products. We meticulously crafted content that not only highlights the superior quality of their hygiene solutions but also engages and persuades visitors. By focusing on clarity and precision, we delivered messaging that effectively conveys Handi Hygiene’s commitment to excellence while keeping the communication fresh and clean. The result? Copy that shines as brightly as their product line, making every interaction with the site a hygienic delight.
04 Graphic Design
Print Design
That’s a wrap!
Building on the success of our branding and website design, Martin approached us again to create eye-catching vinyl graphics for his delivery van. The brand guidelines proved invaluable, providing the necessary assets and direction to seamlessly apply the Handi Hygiene branding to the vehicle. This not only enhanced the brand’s visibility but also created a cohesive touchpoint for clients, fostering trust and recognition.
05 Email Marketing
Set Up & Templates
+ Campaigns & Remarketing
Building connections and boosting sales
We began by designing a series of email templates that aligned with the UI and structure of the Handi Hygiene website. This consistency ensured users could easily recognise the familiar layout, leading to increased engagement.
Next, we implemented welcome automation within Mailchimp, delivering promotional offers to new clients who signed up through the website. In addition to promotional emails, the newsletter templates were used to deliver key business communications, saving the Handi Hygiene team valuable time by streamlining client outreach.
Conclusion
Trust that lasts
In conclusion, our work with Handi Hygiene successfully extended its brand identity across multiple touchpoints, from email marketing and website design to vehicle graphics. By maintaining a consistent and cohesive approach, we helped reinforce brand identity, increase customer engagement, and streamline their communication efforts.
The success of these initiatives also led to an ongoing partnership with Martin and Handi Hygiene, allowing us to continue supporting their growth and evolving needs. This collaboration has strengthened their professional image, ensuring they stand out in a competitive market while fostering long-term trust with their clients.
Make your vision a reality
Book a discovery call today. FYI, it’s a friendly chat with a member of our team, so we can get caffeinated and get to know each other.
No obligations.
