Client
Swift Taxis
The Goal
The goal was to create a fast, easy-to-use website that makes booking a taxi quick, clear, and effortless for local customers.
A fast, booking-focused website designed to support on-demand journeys and local customers.
Designed to work seamlessly across mobile, tablet, and desktop for fast, reliable booking.
New Modular Design
Flexible modular layouts built to scale services, vehicles, and locations with ease.
Prioritising key CTAs
Key calls to action positioned to encourage quick bookings and enquiries.
Seamless Integrations
A consistent, accessible design system ensuring clarity, usability, and WCAG-compliant standards.
Clear user journeys designed to minimise friction and get customers to booking faster.
Built with search best practice to support local visibility and long-term discoverability.
Hosted on secure, scalable infrastructure to ensure speed, uptime, and reliability.
The challenge
Creating a fast, clear website that supports instant taxi bookings while building trust with local users.
The Result
A fast, booking-focused website that makes it easy for customers to request a taxi quickly, while reinforcing trust, reliability, and local service confidence.
Booking clarity and user experience
Improved
Booking flow drop-off rate
Reduced
Simon
Swift Taxis
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