Client
Park Farm Hotel
The Goal
Increase visibility for high-value search terms like “Afternoon Tea” by refining existing pages, improving relevance and performance, and aligning organic and paid activity to drive qualified demand and long-term growth.
Building search visibility that attracts the right traffic and delivers measurable growth.
We improved SEO performance across key pages so search engines could clearly understand relevance, authority, and intent, resulting in positions that are resilient, competitive, and designed to hold over time.
By structuring content, internal links, and landing pages around real buying behaviour, search visibility was converted into high-quality traffic that progresses naturally from interest to purchase.
Organic SEO and Google Search Ads were aligned to ensure visibility at moments of active intent, while ongoing optimisation allowed organic presence to grow steadily alongside paid demand capture.
The challenge
Competing for visibility around high-intent searches like “Afternoon Tea” in a crowded local market, where key pages needed clearer topical focus, stronger trust signals, and tighter alignment between organic search and Google Ads.
The Result
Targeted search terms improved from position 10 to page-one rankings at position 4 within 3 months, delivering measurable visibility gains and outperforming industry benchmarks in a competitive search landscape.
'Afternoon Tea' Ranking
From 10 to 4
Over 3/Months
Lucy
Brand Manager | Park Farm Hotel
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