Client
Larry's Pizzeria
The Goal
To create a character-driven brand that stands out locally and works consistently across signage, menus, packaging, and print touchpoints.
A distinctive brand system built to capture attention, express personality, and stay consistent across every touchpoint.
Logo Design
A bold, stripped-back mark designed for instant brand recognition across storefronts, packaging, and social.
Character Design
Custom illustrations that inject energy and personality, giving the brand a distinctive voice customers remember.
A structured visual system defining type, colour, and layout rules to keep the brand consistent, accessible, and easy to apply everywhere.
Brand Assets
A flexible set of visual tools built to keep the brand consistent, expressive, and unmistakably Larry’s wherever it appears.
Signage Design
High-impact exterior and interior signage designed to stop foot traffic, reinforce brand identity, and anchor the brand locally.
A practical guide that documents how the brand looks, sounds, and behaves, ensuring consistency as the business grows and evolves.
The Result
A distinctive, character-led brand identity that feels instantly recognisable, works effortlessly across physical and digital touchpoints, and gives the business a confident presence it can grow with.
Clear, memorable branding that stands out locally and builds familiarity fast
Success
A flexible visual system ready to scale across signage, print, and promotions
Success
Mary
Larry's Pizzeria
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