Client
Fynch-Hatton
The Goal
Drive scalable ecommerce growth by optimising paid advertising and email campaigns, improving efficiency, and maximising return during key seasonal trading periods.
Strategic email campaigns designed to engage, convert, and retain customers over time.
Email campaigns were engineered to deliver consistent revenue across key trading periods, using segmented audiences, timing optimisation, and performance-led messaging to maintain strong returns month after month.
From product launches to seasonal promotions, email journeys were structured to guide subscribers from interest to checkout, using clear calls to action, personalised content, and refined conversion flows.
Automated email flows supported the full customer lifecycle, from first purchase to repeat engagement, ensuring the brand remained visible, relevant, and timely throughout the buying journey.
Performance-led advertising across Google and Meta, built to capture intent, scale efficiently, and turn ad spend into measurable revenue.
We structure Google and Meta campaigns to prioritise efficiency first, then scale. From account architecture to budget control, every decision is made to protect ROAS as spend increases.
Ad creative, audiences, and landing pages are aligned to buying intent, ensuring paid traffic doesn’t just arrive, but converts. Every campaign is built to move users from interest to action.
Our PPC strategies are designed for modern platforms, leveraging Meta’s algorithmic learning and Google’s intent signals to stay competitive as automation, attribution, and privacy evolve.
The challenge
Breaking through a competitive search landscape where priority keywords were crowded, existing pages lacked authority, and organic performance was disconnected from paid search activity.
The Result
Email campaigns delivered consistent, revenue-driving performance, turning subscriber engagement into measurable commercial impact.
These results were driven by strong list hygiene, high-intent segmentation, and well-timed campaigns, creating a dependable channel that continues to scale profitably.
Email Revenue
£80,000
Last 90 days
Hugo
Fynch-Hatton
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