Top Email Marketing Platforms to Boost Engagement

Mailchimp

Mailchimp remains a leader in email marketing due to its intuitive interface and extensive features. Offering a free plan for small businesses, it’s ideal for beginners and seasoned marketers alike. Mailchimp supports automation, A/B testing, and integrates seamlessly with many popular tools such as Shopify and WordPress. Additionally, its built-in AI recommendations help improve campaign performance.

Best For: Small to medium-sized businesses looking for a comprehensive, user-friendly tool with automation and customisation options.

Key Features:

• Drag-and-drop editor
• Pre-built templates and automation workflows
• Detailed analytics and reporting
• Advanced segmentation

Price: Free Plan

Find out more here.

Constant Contact

Constant Contact excels in ease of use and customer support, making it a top choice for those new to email marketing. Its features include event management and social media marketing tools, giving businesses an all-in-one platform. With excellent deliverability rates and customisable newsletter templates, it is great for small businesses that need reliable and straightforward tools.

Best For: Beginners or businesses needing an all-in-one marketing platform.

Key Features:

• Event promotion tools
• Social media integrations
• Custom email templates
• Real-time analytics

Price: Starts at £10 /mo – Free trial available

Find out more here.

Brevo

Brevo (formerly Sendinblue) offers more than just email marketing, it provides SMS marketing, live chat, and marketing automation. With a user-friendly platform and an impressive free plan, it’s a solid choice for those wanting to integrate multiple channels into their campaigns. Sendinblue also includes advanced features like transactional email capabilities and advanced personalisation tools.

Best For: Businesses looking to combine email with SMS and other marketing channels.

Key Features:

• SMS and email marketing
• Transactional email support
• Marketing automation workflows
• Real-time reporting and A/B testing

Price: Free Plan

Find out more here.

HubSpot

HubSpot is more than an email marketing tool—it’s a full-scale CRM platform that includes email marketing as part of its suite. The platform integrates well with sales and customer service functions, allowing businesses to maintain a seamless customer journey from lead generation to retention. Its email marketing software offers advanced personalisation and automation capabilities, making it ideal for businesses focused on growth.

Best For: Businesses that need a comprehensive CRM with advanced email marketing tools.

Key Features:

• Built-in CRM integration
• Automated workflows
• Personalised email campaigns
• Advanced segmentation and reporting

Price: Free Plan

Find out more here.

ActiveCampaign

ActiveCampaign is known for its powerful automation features, making it a go-to for businesses that want to create sophisticated marketing funnels. Its machine-learning capabilities and predictive analytics help businesses deliver targeted content to the right audience at the right time. It also supports SMS marketing, making it a versatile platform.

Best For: Businesses looking to create highly tailored and automated email sequences.

Key Features:

• Advanced automation tools
• Predictive content and analytics
• Split automation
• Comprehensive email tracking and reporting

Price: $14 /mo – Free trial available

Find out more here.

ConvertKit

Designed with creators, bloggers, and small businesses in mind, ConvertKit offers simple, clean automation tools to engage audiences without overwhelming them with features. Its focus is on ease of use and content creation, helping marketers make an email and send targeted emails based on subscriber behaviour. The platform also supports landing pages and forms, making it an excellent choice for building email lists.

Best For: Content creators, bloggers, and small businesses with a focus on simplicity.

Key Features:

• Automated email sequences
• Subscriber segmentation
• Form and landing page builder
• Simple tagging system

Price: Free Plan

Find out more here.

GetResponse

GetResponse combines email marketing with powerful marketing automation, webinar hosting, and landing pages. It’s an all-in-one marketing solution designed to help businesses run comprehensive campaigns. Its advanced analytics and detailed reporting tools make it easier to optimise email performance. GetResponse is ideal for businesses wanting more than just email marketing.

Best For: Businesses that need webinar integration along with email marketing.

Key Features:

• Webinar hosting
• Autofunnel feature for lead generation
• Advanced marketing automation
• Detailed analytics and reporting

Price: Starts at £13/mo – 30-day free trial available

Find out more here.

Moosend

Moosend offers an affordable solution with a strong set of features, including automation, personalisation, and analytics. Its drag-and-drop editor makes it easy to create professional-looking emails, while its flexible pricing plans make it accessible to small businesses. Moosend also offers robust segmentation tools to improve campaign targeting.

Best For: Small businesses looking for a budget-friendly email marketing solution.

Key Features:

• Easy-to-use drag-and-drop editor
• Automation workflows
• Real-time analytics
• Customisable email and newsletter templates

Price: Starts at £7/mo – 30-day free trial available

Find out more here.

MailerLite

MailerLite is known for its simplicity and affordability, making it a popular choice for small businesses and entrepreneurs. It offers a clean, intuitive interface and essential features such as email automation, A/B testing, and segmentation. With its strong customer support and cost-effective pricing, it’s a solid choice for businesses looking for straightforward, no-frills email marketing.

Best For: Small businesses and startups on a budget.

Key Features:

• Simple drag-and-drop builder
• Automation workflows
• A/B testing
• Subscriber segmentation

Price: Free Plan

Find out more here.

Benchmark Email

Benchmark Email is designed for ease of use and provides a straightforward platform for creating professional email campaigns. It offers a range of tools, including automation, segmentation, and real-time reporting. Benchmark Email also integrates with many other marketing tools, making it a versatile option for businesses of all sizes.

Best For: Businesses needing a simple yet powerful platform with strong integrations.

Key Features:

• Customisable templates
• Marketing automation
• Real-time reporting
• Easy integrations with other tools

Price: Free Plan

Find out more here.

Find the Right Email Marketing Platform for Your Business

IEmail marketing platforms offer a wide range of features tailored to businesses of all sizes. Whether you need advanced automation, CRM integration, or simply a user-friendly interface, there is a platform that fits your needs. Choosing the right platform will depend on your business goals, audience size, and the features you prioritise.

If you’re ready to elevate your email marketing strategy, Mesmerise Media can help you integrate the perfect platform and create campaigns that engage your audience and drive results. Contact us today to learn more about our email marketing services and how we can help your business thrive in the digital world.