Client
Malford of London
The Goal
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Description
Description
Description
Description
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Email campaigns were designed around seasonal promotions and key trading periods, including Black Friday, combining brand-led creative with clear commercial messaging to drive purchases.
Email list cleaning improved database quality and deliverability, helping campaigns reach more engaged customers while creating a stronger foundation for consistent email performance.
Conditional automation flows used welcome offers, abandoned bag recovery, and 90-day re-engagement journeys to convert subscribers, recover missed sales, and reactivate dormant customers.
Send schedules and email credits were strategically managed around stronger days, times, and buying periods, including post-payday windows, to maximise campaign reach and effectiveness.
The challenge
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The Result
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Stat Title
From XX to X
Over x/Months
Stat Title
From XX to X
Over x/Months
Steve
Malford of London
